• Need Experience?

    We have it.

    We have been working in the field of marketing and human capital analytics for 20 years, and have successfully consulted clients on a range of industry verticals including financial services, public policy, telecommunications, transportation, retail, hospitality, manufacturing, health care, higher education and energy.

    We are recognized thought leaders.

    We have worked with C-Suite executives and clients around the globe, including the United States, China, Canada, UK, Australia, Singapore, Japan and many other locations. We have presented at dozens of conferences around the world. We have helped countless organizations optimize their products and value propositions.

  • Our Founders

    Tim Glowa

    Co-Founder, Partner

    Tim is a results-focused marketing analytics and human resources consultant who has been helping clients solve complex marketing or human capital challenges for nearly twenty years. A recognized thought leader in the preference measurement, total rewards strategy development, and human capital analytics spaces, Tim has published several articles on conjoint and its applications. Tim has also presented on this topic at numerous conferences in North America, Asia and Europe. He has conducted a number of studies over the past two decades for senior executives at Fortune 500 companies in the United States, Australia, Canada, China, Singapore, Hong Kong,

    Australia, and the U.K.

    Tim is also the author of "Measuring Customer Satisfaction".

    We have a team of skilled professionals dedicated to improving your business decisions through 

    market research and

    human capital analytics.

    Garry Spinks

    Co-Founder, Partner

    Garry has more than nineteen years of client management and consulting experience. He has worked extensively with a vast number of Fortune 500 companies, providing advice on organizational effectiveness, business process improvement, strategy development, financial management and human capital issues. Garry has deep expertise in working with clients on how to best influence their base by way of effective marketing through segmentation and key messaging. He has successfully overseen the use of conjoint studies to help clients make better decisions, providing action-based solutions to solve their issues.




    Press Room


    The BBC

    Price shock: The sting of moving abroad

    Harvard Business Review

    How to Improve Your Business Writing


    5 Personal Details You Should Never Mention in Your Job Search


    Is Unlimited Vacation Time in Your Business's Future?


    What Should I Consider Before Choosing A Bank?


    Podcast 26: How Businesses Use Analytics To Build Wealth With Better Marketing With Allyson Kuper


    Bug Insights: Leading the New Era of Human Capital Management


    Caution: How Market Researchers are Contributing to Product Failure

    NG Data

    24 Marketing Experts Reveal the Most Effective Ways to Leverage Big Data in Your Marketing Strategy


    New Study Reveals How Employees Really Feel About Their Health Care Benefits and the Annual Enrollment Process


    How Job Hunting Will Change This Year


    When Simple Insight Tools are More Effective Than Big Data


    9 Ways to Keep Employees Motivated and Productive During the Holidays


    30 Market Research Experts Reveal The #1 Biggest Mistake Companies Make When Contracting Out Market Research


    Garry Spinks: Employees as Consumers



    Going Mobile With Your Survey? Get Off The Grid (Questions)


    Bug Insights Co-Founder Presents New Methodology for Understanding Link Between Customer Satisfaction and Loyalty

    NG Data

    26 Data Analysis Experts Reveal the #1 Business Problem that Can Be Solved with Predictive Analytics

    HR Solutions

    6 Leadership Problems that Could Be Killing Your Business from Within


    Measuring Customer Satisfaction

    Business Newsmakers Radio

    Garry Spinks Discusses Human Capital Analytics and the Importance of Employee Trade-Offs

    Blog Talk Radio

    Tim Glowa Discusses His Book, Understanding Customer Satisfaction,  on The Exit Coach Radio Show

    The Institute for HealthCare Consumerism

    Leveraging the Marketing Mix can Change the Course of Health Care Consumerism

    Bank News

    Credit Card Holders Motivated by Low Fees Rather Than Rewards

    1888 Press Release

    New book from Bug Insights Outlines How Organizations Can Design and Deliver Optimal Total Reward Programs for Their Employees


    Bug Insights to Present at 2015 Marketing Edge Conference

    Marketing Research Association

    Garry Spinks and Allyson Kuper to Present at The 2015 Corporate Researchers Conference


    Hiring Manager Forecast: What Jobseekers Can Expect In 2015